eCommerce | Marketing

4 Foundational Elements that will Help your Freelance Business Succeed

Are you starting a new freelance business? Congratulations for taking the first leap! There’s a lot of steps involved with starting a new business, but don’t let this put you off turning your dream into a reality. Creating your own business can be a great way to showcase your talents, be your own boss and finally get that flexibility you’ve always wanted. To help you get started, we’ve made a list of 4 foundational elements all modern freelance businesses need to succeed. Take a look at the list and make sure you have all of these in place to give your business the best chance at enduring success!

  1. Branding
    A strong brand is a vital component for any business, but especially for new companies that are trying to find their spot in the market. Begin by identifying your target audience. Who are they? What is their age, location, needs and wants? What do they like and dislike? This information will help to guide your thinking as you develop a brand, ensuring that it appeals to the right people. Once you know your audience, start deciding on all of your brand elements. You’ll need a name, logo, colours and font to ensure your visuals are consistent across all platforms. This way, customers will come to recognise your company by your brand.

  2. Website
    A professional website is very important in the online business world. This is a place where you can share information on your products and service offerings, introduce yourselves, talk about your brand and values, and even sell your products. It is worth engaging a professional to design the website as it needs to be completely functional, otherwise you are guaranteed to lose potential customers.

  3. Social media accounts
    Social media also plays a key role in promoting your brand and establishing a loyal following. It is worth selecting a couple of relevant platforms and creating business accounts so you can begin building an online profile.

  4. Business plan
    To make sure your business is a success, it is important to develop a comprehensive business plan. This should outline goals and targets, as well as actions that will help you to achieve these. Make sure to assign deadlines and responsibilities to keep yourself accountable and ensure things get done when they need to. The plan should be continuously reviewed to keep it relevant as your business grows.

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